Performance Ads (Google)
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Marketing
Analytics & Reporting
Marketing analytics and reporting: KPI dashboards, multi-touch attribution, ROAS tracking, and custom performance reports.
You cannot optimize what you cannot measure. Our analytics and reporting service provides the visibility you need to make informed marketing decisions. We build custom KPI dashboards covering all your marketing channels — paid search, social advertising, organic search, email, marketplace ads, and affiliate programs — in a single unified view.
Our reporting includes multi-touch attribution modeling to understand how channels work together, ROAS analysis at the campaign and product level, customer acquisition cost tracking, and lifetime value analysis. We use tools like Google Analytics 4, Looker Studio, and custom data pipelines to consolidate data from multiple sources. Monthly reports include executive summaries with key insights and specific optimization recommendations, not just raw data.
Our analytics dashboards are built on the Commerce 4.0 framework and run live for our own operations — every KPI and attribution model we deploy for clients has been validated in our own multi-channel business.
FAQ
Frequently Asked Questions
What does e-commerce analytics and reporting include?
Cross-channel performance dashboards, attribution modeling, cohort analysis, customer lifetime value tracking, and automated reporting. We built our analytics infrastructure on the Commerce 4.0 framework — the same dashboards we use for our own operations.
Which analytics tools do you use?
Google Analytics, marketplace analytics (Amazon Brand Analytics, Seller Central reports), custom dashboards, and AI-powered insight generation. Our analytics stack is the same one we operate for our own multi-marketplace business.
How do you measure marketing ROI across multiple channels?
Through unified attribution models that connect ad spend, organic traffic, and marketplace sales into a single view. We built this cross-channel measurement for our own operations — it is a core component of the Commerce 4.0 framework.
Marketing
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