Performance Ads (Google)

Google remains the most powerful advertising platform for e-commerce, but complexity has increased dramatically with Performance Max campaigns, AI-driven bidding, and cross-channel attribution. We manage your Google Ads portfolio across Shopping, Search, Performance Max, and YouTube campaigns with a focus on measurable ROAS. Our approach combines data-driven bid strategies with creative optimization — testing ad copy, product feed enrichment, audience segmentation, and landing page alignment.

We handle campaign structure design, negative keyword management, audience exclusions, and budget allocation across campaign types. Monthly reporting includes revenue attribution, cost analysis, search term insights, and strategic recommendations. We optimize for profitability, not just traffic.

Our Google Ads methodology is built on the Commerce 4.0 framework — developed and refined through managing our own multi-marketplace advertising budgets before we deploy it for clients.