About Us

Three Specialists. One System. Zero Gaps.

Every dimension of global commerce — covered by three people who know exactly what they're doing.

Sebastian Siller

The Merchant Architect

“I automate what others staff. I scale what others outsource. And I do it across borders that most companies won't even touch.”

Jürgen Heinrich

The Market Opener

“Markets don't open themselves. You need someone who shows up, picks up the phone, and closes the deal. That's what I do.”

Peter Riegler

The Data Architect

“When the systems run flawlessly and data flows without friction — that's not magic. That's engineering.”

Capability

AI Strategy

“Intelligence That Operates, Not Just Advises”

AI strategy only works when it is built on systems that have already been proven in production. Strong Brands United operates its Commerce 4.0 AI infrastructure live — handling market research, product enrichment, listing optimization, compliance monitoring, and competitive analysis across 29 countries as part of the Commerce 4.0 framework. We know what breaks, what scales, and what actually generates commercial value — because we run it ourselves every day. For clients, we take that operational knowledge and build their AI strategy from the ground up: identifying the right use cases, designing the implementation sequence, and building the systems — so the engagement ends with something running, not something presented.

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Commerce 4.0

“From Product to Publication in 15 Minutes”

Commerce 4.0 is the proprietary AI commerce framework developed and operated live by Strong Brands United across 29 countries. It is not a software product — it is the operational blueprint we built for ourselves and now build for clients. The framework covers the complete commerce lifecycle: automated product data management, real-time multi-market pricing, intelligent marketplace feeds, supplier onboarding, customer service automation, and compliance management across the EU and US. With 15+ integrated modules, it reduces the path from new product to live marketplace listing to under 15 minutes. We build this for clients — adapted to their markets, their products, and their operational reality — based on the system we run ourselves.

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Cross-Border Market Entry

“Fully Autonomous Commerce. 29 Countries. Zero Theory.”

We don't prototype automation — we run it. Our multi-agent AI system operates live across 29 countries, managing product intelligence, compliance, pricing, and market monitoring without manual intervention. We've learned where automation fails under real pressure, where human oversight is non-negotiable, and how to sequence implementation so nothing breaks along the way. For clients, we take that operational blueprint and build automation architectures that hit the right domains in the right order — so you get leverage fast, without breaking what already works.

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China & Asia Sourcing

“100+ Trips. Direct Factory Access.”

Asia sourcing works when it is built on relationships that took years to develop in person — not on a sourcing agent hired remotely. Strong Brands United has conducted over 100 trips to China, managing production at executive level and building direct factory relationships across multiple manufacturing sectors. We know how quality is actually controlled on the production floor, how freight is really negotiated, and what customs and compliance requirements determine whether goods arrive on time and at cost. For clients entering Asia sourcing for the first time — or looking to cut out expensive intermediaries — we build their sourcing infrastructure on the same direct relationships and operational knowledge we use ourselves.

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Investor Relations

“The Numbers That Move Boardrooms”

Investor relations advisory is most effective when it comes from someone who has operated on both sides of the table. Strong Brands United has built a multi-country commerce operation from minimal starting capital without institutional backing — and has supported other companies through their capital-raising process. We know what investors actually scrutinize, what narrative structures hold up under due diligence, and how operational credibility translates into valuation. For clients, we build the full investor relations package — narrative architecture, pitch materials, data rooms, and financial positioning — based on real operating experience, not financial consulting theory.

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Brand Architecture

“Portfolio Strategy at Scale”

Brand architecture determines whether a portfolio of products and brands creates compounding commercial value or internal conflict. Strong Brands United manages multiple brands — Badplanet, elemints, Greissler 4.0, toolsheaven.eu — across 29 countries through a single unified commerce architecture, with each brand maintaining its own identity and marketplace positioning. We have built this from the inside, under the same operational constraints our clients face. For clients, we build their brand architecture on this experience — covering portfolio structure, marketplace positioning, naming frameworks, and the commercial logic that makes multiple brands scale together rather than compete with each other.

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Marketplace Intelligence

“Know Your Market Before It Moves”

Marketplace intelligence is only valuable when it is automated, real-time, and structured to produce decisions — not reports. Strong Brands United operates automated monitoring systems that track competitor pricing, listing changes, review patterns, and category movement across Amazon, eBay, and 20+ marketplaces as a live layer of the Commerce 4.0 framework. We built this because we needed it ourselves — managing 650,000+ SKUs across 29 countries requires knowing what the market is doing before it has already moved. For clients, we build this intelligence infrastructure for their specific markets and categories — so they see what is happening before competitors react to it.

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Automation Architecture

“Commerce 4.0: One Unified System.”

Automation architecture built on real operational experience is fundamentally different from automation designed in a workshop. Strong Brands United operates a live AI automation network as part of the Commerce 4.0 framework — handling product research, content creation, compliance checks, listing optimization, pricing updates, and market monitoring simultaneously across 29 countries. We know where automation breaks under pressure, where human oversight is still necessary, and how to sequence implementation without disrupting operations that are already running. For clients, we design and build their automation architecture on this foundation — targeting the operational domains where automation creates the most leverage, in the right order.

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EPR Management

“Extended Producer Responsibility — Handled”

Extended Producer Responsibility compliance is one of the fastest-growing regulatory obligations for companies selling physical products in the European Union — and one of the most commonly mishandled. Strong Brands United holds its own EPR registrations in the markets it operates in and extends beyond them through compliance partners, covering WEEE, batteries, packaging, furniture, and other regulated categories, with active registrations in Germany, France, Austria, and the Netherlands integrated into the Commerce 4.0 framework. We built this system because we needed it ourselves. For clients, we build their EPR compliance infrastructure on the same operational base — covering registration, product categorization, volume calculation, and annual reporting so they can focus on selling.

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Advisory & Consulting

“Strategy That Ships, Not Slides”

Consulting at Strong Brands United always ends with something operational. Every recommendation is grounded in what we have built and currently run: the Commerce 4.0 framework across 29 countries, supply chains built from direct factory relationships, marketplace operations spanning 1.75 million+ products, and cross-border compliance across the EU and US. We do not deliver slide decks and leave. We build what we recommend — adapted to the client's markets, their products, and their operational reality — based on the same systems we run every day. The measure of every engagement is not the quality of the advice. It is whether something is live, working, and generating value at the end of it.

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American Market Access

“Your Gateway to 330 Million Customers”

The United States is the world's largest consumer economy — and one of the most operationally complex to enter correctly. Strong Brands United provides European and international brands with a structured path to American market access: import compliance, logistics setup, marketplace activation, brand registration, and first-order fulfillment. The logistics relationships, regulatory knowledge, marketplace infrastructure, and sales network are already operational — built and run by the same team that handles client engagements. We build the client's US market presence on this foundation — covering strategy and operational execution together, without hand-offs between departments. Target: revenue-generating market presence within 14 days.

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Capability

Contactless Payments

“Pay in Seconds”

Goozen is a contactless QR payment platform that enables instant payments without any app download, hardware installation, or account registration from the payer. Strong Brands United Corp. is the US distribution partner for Goozen, bringing this European payment technology to American churches, nonprofits, venues, events, and cultural institutions. Goozen works on any smartphone — payers simply scan a QR code and complete the transaction in seconds. For organizations that need cashless payment infrastructure without the complexity of traditional POS systems, Goozen offers the fastest path to contactless payments. Reference customer: Old Cathedral (Alter Dom), Linz, Austria, with documented increases in donation volume after implementation.

Experts: Sebastian Jürgen

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Capability

QR Code Donations

“Give Instantly”

QR code donation solutions from Goozen enable churches, nonprofits, and cultural institutions to collect digital donations without asking donors to download an app, create an account, or carry cash. Strong Brands United Corp. distributes Goozen in the United States — bringing this proven European donation technology to American faith communities, charity organizations, and public institutions. The system works on any smartphone, supports both anonymous and named giving, and provides real-time tracking for organization administrators. For faith communities and nonprofits looking to modernize their giving experience, Goozen is operational within days of deployment — no system integration required.

Experts: Sebastian Jürgen

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Church Donations Digital

“Modern Giving”

Digital giving solutions for churches and congregations need to work for every member of the community — including those who are not technology-native. Goozen's QR-based digital donation system requires no app download, no account creation, and no hardware installation. Strong Brands United distributes Goozen across the United States with direct outreach to church networks, diocese organizations, and congregations. The Old Cathedral (Alter Dom) in Linz, Austria adopted Goozen and saw measurable increases in donation volume — because more people gave, more often, with less friction. For American churches looking to modernize giving, Goozen is the solution that gets used by the full congregation, not just the technology-comfortable minority.

Experts: Sebastian Jürgen

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Cashless Events

“No Cash Needed”

Cashless event infrastructure has become a baseline expectation for venues, festivals, and attractions serving modern audiences. Goozen provides instant QR-based cashless payment capability for events and venues — without the hardware investment, integration complexity, and lead time of traditional cashless systems. Strong Brands United distributes Goozen in the United States, with direct sales to venue operators, event organizers, zoos, aquariums, arenas, and cultural attractions. Goozen requires no app from visitors and no POS hardware from the venue. Setup time is measured in days, not weeks — and transaction volume scales without adding operational overhead.

Experts: Sebastian Jürgen

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No-App Payments

“Zero Friction”

The single biggest barrier to contactless payment adoption in churches, events, and public venues is the requirement to download an app. Goozen eliminates that barrier entirely. Goozen's QR-based payment platform works on any smartphone with no app download, no account creation, and no registration from the payer. Strong Brands United Corp. is the US distribution partner for Goozen, enabling American organizations to deploy contactless payment infrastructure that works for 100% of their audience — not just the fraction willing to install another app. For churches, venues, nonprofits, and events, this is the difference between a cashless solution that gets used and one that gets ignored.

Experts: Sebastian Jürgen

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Sebastian Siller

The Merchant Architect | Founder · AI & Commerce Advisor · Entrepreneurship Mentor

“I automate what others staff. I scale what others outsource. And I do it across borders that most companies won't even touch.”

Sebastian Siller is the founder and strategic mind behind Strong Brands United. With over 25 years of international trade experience spanning 29 countries, more than 100 trips to China managing ceramic production, and a presence at the European Parliament, he brings an unusually broad perspective to every engagement. He didn't hire Jürgen and Peter because he doesn't understand their domains — he brought them in because clients deserve maximum depth in every layer. Sebastian has personally built and operated the entire stack: from AI-automated commerce architecture (Commerce 4.0) to supply chain management, from data infrastructure to US market strategy. Commerce 4.0 is his vision — a modular framework that companies can build on. For SBU, this means not just implementation but strategic consulting: helping clients design commerce architectures that scale across borders and compound over time.

Why This Role Matters

Sebastian is the architect of the entire system. He didn't bring in Jürgen and Peter because he lacks their expertise — he brought them in because clients deserve the deepest possible specialist in every layer. Sebastian understands and has operated every part of the stack himself: market access, data intelligence, AI automation, supply chain. Commerce 4.0 is his design — a modular framework that connects all layers into one scalable architecture across 29 countries. For clients, this means more than technology: it means strategic consulting built on a system that's been battle-tested in real operations. SBU doesn't just implement — we advise on how to build commerce operations that compound over time.

Core Services

AI Strategy & Implementation Cross-Border Market Entry Commerce 4.0 Architecture Supply Chain & Sourcing Investor Relations Brand & Portfolio Strategy Marketplace Intelligence Automation & AI Agents

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Jürgen Heinrich

The Market Opener · President — US Operations

“Markets don't open themselves. You need someone who shows up, picks up the phone, and closes the deal. That's what I do.”

Jürgen Heinrich is Strong Brands United's on-the-ground force in the United States. Based between Florida and California, he is responsible for building partnerships, running sales operations, and serving as the American voice of the company. As the US sales lead for Goozen — Europe's contactless payment solution — Jürgen opens doors that others can't reach: megachurches, national zoos, political campaigns, and major entertainment venues. His approach: direct, personal, American-speed execution.

Why This Role Matters

Without Jürgen, the strategy stays on paper. He's the one who picks up the phone, walks into the room, and closes the deal — turning European ambition into American revenue. Every partnership, every venue, every handshake runs through him.

Core Services

US Market Execution Sales & Partnerships Goozen US Distribution Local Business Development Client Onboarding Revenue Operations Church & Venue Sales Demo & Pitch Delivery

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Countries Active

20+

Years Experience

100+

China Trips

Days to Market

650K+

Products Managed

Global Commerce 29 Countries 2 Continents 14-Day Market Entry Full-Stack Operations

Sebastian Jürgen Peter Shared

Our DNA

We Believe In

A Global Team, Not a Global Office

We operate across 29 countries with a lean, specialized team — supported by a network of experts, developers, and local partners from Vienna to Tampa, from Shenzhen to São Paulo. We don't need 200 employees. We need the right three in the room.

We Back Builders

Whether you're a startup looking to enter the US market or an established brand exploring AI automation — we're open to conversations. We've been founders ourselves. We know what it takes. And sometimes, the best partnerships start with a coffee, not a contract.

Open to Exchange

We believe that the best ideas come from unexpected connections. If you're building something interesting in commerce, logistics, or AI — let's talk. We share what we know, and we're always learning. Our door is open for collaborations, advisory boards, and joint ventures.

Strong Brands United was built on a simple conviction: in today's connected world, you don't need to be everywhere to be effective everywhere. You need deep expertise, the right technology, and partners who actually pick up the phone.

We're not a consulting firm that hands you a PDF and wishes you luck. We're operators. When we say 'market entry in 14 days,' we mean we'll have your products listed, your compliance handled, and your first orders coming in. When we say 'AI-powered,' we mean we built it, we run it, and we improve it every week.

Whether you're a Fortune 500 exploring European expansion, a European brand entering America, or a startup with a great product and no idea where to start — we'd love to hear from you.

Bridging Continents. Building Empires.

Strong Brands United Corp. is a US-based commerce and market entry company that helps European businesses expand into the American market — and brings American innovation to Europe. We combine 20+ years of hands-on international trade experience with cutting-edge AI and data intelligence to deliver what others only promise: actual results, across borders, at scale.

Strong Brands United was founded by Sebastian Siller, an Austrian entrepreneur with one of the most unusual backgrounds in international commerce: over 100 trips to China managing ceramic production, deep expertise in Eastern European and Russian markets, and the vision to build a commerce system that operates across 29 countries.

We are not consultants who hand you a PDF and wish you luck. We are operators. Through our "USA Market Entry Express 360°" program, we take brands from zero to market presence in as little as 14 days — handling compliance, marketplace integration, logistics, and sales operations.

Our team of three covers every dimension of global commerce: strategy and AI (Sebastian Siller), US market execution (Jürgen Heinrich), and data infrastructure (Peter Riegler).

FAQ

Frequently Asked Questions

Who is Strong Brands United?

Strong Brands United Corp. is a US-based commerce and market entry company that helps European businesses expand into the American market and brings American innovation to Europe. Founded by Sebastian Siller, the company operates across 29 countries with AI-powered operations.

What services does Strong Brands United offer?

Strong Brands United offers AI Strategy & Implementation, Cross-Border Market Entry, Commerce 4.0 Architecture, US Market Execution, Sales & Partnerships, Data Infrastructure, Market Analytics, and more. The company provides end-to-end commerce operations across the US and Europe.

Who is Sebastian Siller?

Sebastian Siller is the Founder & CEO of Strong Brands United Corp. With over 25 years of international trade experience spanning 29 countries and 100+ trips to China, he designed Commerce 4.0 — a modular framework that connects market access, AI automation, data intelligence, and supply chain into one scalable architecture. Beyond technology, SBU provides strategic consulting to help companies build commerce operations that grow with them.

How fast can Strong Brands United enter the US market?

Through the 'USA Market Entry Express 360°' program, Strong Brands United can take brands from zero to market presence in as little as 14 days — handling compliance, marketplace integration, logistics, and sales operations.

Ready to Build Something?

Whether it's a market entry, a technology strategy, or just a conversation — we're here.

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Strong Brands United Corp. · Tampa, Florida · Founded by Sebastian Siller

Three Specialists. One System. Zero Gaps.

AI Strategy

Commerce 4.0

Cross-Border Market Entry

Supply Chain Management

China & Asia Sourcing

Investor Relations

Brand Architecture

Marketplace Intelligence

Automation Architecture

EU Compliance (29 Countries)

EPR Management

Advisory & Consulting

US Market Execution

Sales & Partnerships

Goozen Distribution

Church & Nonprofit Sales

Venue & Event Sales

Client Onboarding

Revenue Operations

Local Business Dev

Demo & Pitch Delivery

American Market Access

Data Infrastructure

Market Analytics

System Architecture

Process Automation

Performance Intelligence

API Integration

Competitor Monitoring

Smart PIM

650K+ Product Management

KPI Dashboards

Contactless Payments

QR Code Donations

Church Donations Digital

Cashless Events

No-App Payments

Sebastian Siller

Jürgen Heinrich

Peter Riegler

From AI to Logistics. From Europe to America.

We Believe In

A Global Team, Not a Global Office

We Back Builders

Open to Exchange

Bridging Continents. Building Empires.

Frequently Asked Questions

Ready to Build Something?