One leak, and how to measure it yourself before you talk to anyone.
Two things leak in almost every real estate business, and they have the same cause. You are the product, and you cannot be in two places.
The first leak is the enquiry that lands while you are standing in someone's kitchen at a viewing. By the time you are back in the car, that buyer has messaged three other agents and one of them replied in ninety seconds.
The second is quieter and larger. Every client you have ever closed, and every person who has ever referred you one, is sitting in your phone. Most of them have not heard from you since the day they got the keys.
Those people already know you are good. They are the cheapest transaction available to you, and they are the first thing that gets dropped when you are busy.
Enquire on your own listing. Send an enquiry on one of your own listings from a number nobody in the office recognises. Note the time. Then see how long the reply takes, and whether it comes from a person or from nobody at all.
Count your silent list. Count every past client and every referrer you have not contacted in twelve months. Not a mass email. Contacted.
Check what happens to the not yet ready. Take someone who enquired six months ago and was not ready to move. Find out what, if anything, they have received since.
Every portal and website enquiry answered instantly, whatever you are doing. Nurture sequences for the people who are twelve months away rather than twelve days. Scheduled contact with the past client and referral base so it happens whether or not you are busy. And review requests the week a sale completes, not a year later.
One recovered transaction usually pays for the entire year of it.
We are not going to guess what the gap is costing you. Here is the other question instead: what would this have to bring back before it paid for itself. Put your own figure in and the sum happens in your browser.
At that value, the platform pays for itself once it brings back:
Disclaimer: our prices are the published ones and the value is yours. Figures round up, because you cannot bring back part of a job.
Fifteen minutes, screen share, no pitch. We go through the tests you just ran and show you where the gap is. If it is not worth fixing we will say so on the call.